Room scene
Your piece in the room, in natural light and at true scale.
For your store’s hero image, social posts and ads. It’s the photo shoppers use to picture the piece in their own home.
Apollo for furniture and home decor
Your furniture, from the warehouse to the living room.
Studio and room-scene photos, dimensions on the image, fabric close-ups, every color, video and 3D, created from one phone photo and checked against the real product.
Closed, free beta. Companies that join now get a special offer at launch.
Room scene by Apollo
Demo with a fictional product.
Before they buy
Furniture shoppers decide from the photos.
79% of furniture shoppers start the product page with the images, versus 46% across e-commerce. Baymard Institute, furniture and home decor research, 2024
Size in the room
Whether it fits, and how it sits next to the sofa and the window.
Dimensions
Height, width and depth, without digging through the description.
Fabric and finish
The weave, the true color and the wood of the legs, up close.
Colors and versions
Every color in the same light and from the same angle.
In use
In a room with natural light, the way it will look at home.
The market
Demand is online. The product page decides the sale.
$124.6B
in furniture and home furnishings sold by US e-commerce retailers in 2022.
US Census Bureau, Annual Retail Trade Survey$156.72
average cost to win a furniture customer with paid ads in 2024, the highest in retail. Home and garden: $36.28.
eMarketer, with AdScale dataUp to 40%
more ad clicks when the product sits in a lifestyle scene instead of a standard product image, across categories.
Amazon Ads, 202319.3%
of online sales were expected to be returned in 2025, across categories.
NRF and Happy ReturnsThird-party data, with source and period. Not Apollo results.
What Apollo delivers
One phone photo. Every image a furniture listing needs.
Every asset starts from the same validated product: same shape, same fabric, same color.
White background
To each marketplace’s standard.
Centered on white, at the size each channel asks for.
- Height
- 30.7 in
- Width
- 29.9 in
- Depth
- 28.3 in
Dimensions on the image
Height, width and depth.
The dimensions from the product sheet, drawn over the piece.
Fabric close-up
The weave, up close.
Sharp fabric, stitching and legs, for zoom.
Every color
The same light in every version.
Terracotta, sand, sage and graphite, from the same angle.
16:9Video
Your piece in motion.
Short videos for the product page, Reels and ads.
View in your spaceActual size · 30.7 in tall3D and AR
Full size, in the shopper’s room.
Shoppers spin it and check the fit, with no app.
Demo with a fictional product.
What sells furniture online
What sells furniture online, and how Apollo does it.
Dimensions on the image
Written dimensions are essential for 49% of furniture shoppers, and a dimensions image for 42%.
Baymard Institute, 2026In ApolloThe product sheet’s dimensions become lines and numbers on the image.
Zoom down to the fabric
In Baymard’s testing, high-quality images did more than any other feature to give shoppers the confidence to buy furniture sight unseen.
Baymard Institute, 2024In ApolloHigh-resolution images with a sharp weave and finish.
The piece in a room
On Amazon, ads that show the product in a lifestyle scene can get up to 40% more clicks than ads with standard product images.
Amazon Ads, 2023In ApolloYour piece in a room built to its true scale, lit by the scene.
Many images, of different kinds
Pages with more images, and more kinds of images, did the most to help furniture shoppers decide.
Baymard Institute, 2024In ApolloStudio, room scene, detail, colors and video of the same product, all at once.
Each marketplace’s rules
Amazon’s main image calls for a pure white background, with the product filling at least 85% of the frame.
Amazon Seller Central, product image requirementsIn ApolloEvery image in the size, background and ratio each channel asks for.
Product video
41% of shoppers watch the videos on a product page. Only 6% look for AR.
Baymard Institute, 2024In ApolloShort videos of your piece in the room, in each channel’s format.
The Director · Apollo’s creative agent
Tell it what you sell. The Director builds the campaign.
It asks only what matters, uses your brand and shows the plan before it generates.
The DirectorBeta
Amazon and our store
Yes, all four
Demo with a fictional product.
Questions
Furniture on Apollo.
Can I get room-scene furniture photos without a studio?+
Yes. From sharp phone photos of the piece, even in the warehouse, Apollo creates studio and room-scene photos and checks each one against the real product.
Does Apollo keep the fabric, color and shape of the piece?+
Yes. Every image starts from the validated product and is checked against it: shape, fabric, color and legs. Dimensions come from the product sheet.
Can I show every color without shooting each one?+
Yes. From the validated product, Apollo creates each color in the same light and from the same angle. Send a reference for each fabric so the color comes out true.
Does it work for Amazon, Walmart and Shopify?+
Yes. Images come out to each marketplace’s standard. Direct publishing is in beta, and availability varies by channel.
What about 3D and AR?+
Shoppers spin the piece in the browser and place it in their room at full size, on iPhone and Android, with no app.
How much does it cost?+
The beta is free for selected companies. Plans and pricing arrive at launch, and beta participants get a special offer. For large catalogs or custom projects, talk to CodeCoast.
Your next hero image starts with one phone photo.
Apollo’s beta is closed and free, for a select group of companies.
We use your email to reply to your invite request, as explained in our privacy notice.
Prefer to talk? Email hello@codecoast.io